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ETOA Webinar | European tourism 2021 - demand in North America

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Webinar broadcast 30/09/2020.

In this session we were joined by North American outbound market specialists to explore the prospects for a return of this most valuable long-haul market. Four weeks before our flagship B2B networking event GEM [www.etoa.org/gem], we’ll learned what operators are hearing from their clients across the US and Canada, how they are coping through the crisis, and what they’ll be looking for from their European partners when demand can finally translate into bookings.

2021 will be an exceptional year to visit Europe as tourism numbers in the main cultural destinations will remain relatively low. While external borders stay closed to many, long-haul operators are reviewing all aspects of their service to restore confidence, from practical support for client welfare to changing priorities for product.

Host: Tom Jenkins, CEO, ETOA
Panel:
Terry Dale, President USTOA
Justin Reid, Director of Destination Marketing EMEA Tripadvisor
Brett Walker General Manager, International Business Operations, Collette; Chair of CATO
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