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New Glarus, Wisconsin: America's Little Switzerland

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Gruezi! Welcome to New Glarus, America's Little Switzerland. Whether you're visiting New Glarus for a week, a day or just passing through, it's easy to see why our Swiss founders chose to settle in the picturesque hills of Green County. More than 150 years later, New Glarus is as beautiful as ever, and we continue to celebrate our rich heritage with attractions sure to delight: festivals, museums, shopping, lodging, dining and so much more.

Our downtown offers many unique shopping experiences. You'll find imports and gifts, specialty meats, fresh bakery, chocolate and cheese, outdoor décor, and much, much more...all with a Swiss touch.

A trip to New Glarus would not be complete without a visit to the home of Spotted Cow -- the New Glarus Brewing Company. This gorgeous hilltop brewery overlooks the town and offers a self-guided tour. See for yourself how Wisconsin's tastiest hand-crafted beers are made and stop by the Tasting Room or outdoor beer garden again and again to sample the latest seasonal and specialty beers. Of course, New Glarus beer is also proudly served at all of the many delicious downtown restaurants.

Dining in New Glarus is a memorable and unique experience -- savory Swiss flavors, chalet-style architecture and friendly service make eating out in New Glarus a fun, relaxing...and filling treat.

Between your fantastic shopping and dining excursions, you will want to soak in some of the rich Swiss heritage at the Swiss Center of North America and the Swiss Historical Village Museum and the Chalet of the Golden Fleece.

With miles of beautiful hiking and bike trails, festivals celebrating food, music, and the arts, an annual triathlon and dozens of other activities throughout the year -- there's never a dull moment around here.

See for yourself! The historic Swiss charm of New Glarus awaits you!
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SWITZERLAND
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